Strengths, Weaknesses, Opportunities and Threats ananlysis - Working with the community

To enable the Mapping Nottingham's Identity to develop a brief, it was necessary to further understand the percpetions of the area. In terms of understanding the desires of the public, we undertook a Strengths Weaknesses Opprtuniities and Threats (SWOT) Analysis. The aim of the SWOT analysis was the recognise the perceived strengths and the opportunities and desires of the site. As there was no pre-defined brief for the ‘Ideate/Design’ phase of this project, the SWOT aimed to provide a bottom up approach for an agenda for the design.

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Some of the responses from the public engagement (Image Langley, A., 2017)